Time to stay
What do you do with a hotel where there is actually nothing? This is precisely the idea of being good. A place that doesn’t entice you with a program, but with the opposite: peace, space and the invitation to simply do nothing. A positioning that turns the supposed “nothing” into an actual luxury. A design that takes the pace out and concentrates on the essentials. A visual world that gently elevates the small pleasures of everyday life to a pedestal.
The name sums it up – and becomes the guiding principle of the entire appearance. At the center is an hourglass whose silhouettes show the people who arrive here to take their time. But the sand does not flow. It floats. Time is suspended. And everything is simply allowed to be good. Here, in the middle of the idyllic Carinthian Lavant Valley.
Project Details
Scope
Art Direction
Branding
Digital
Photography
Wayfinding System
What do you do with a hotel where there is actually nothing? This is precisely the idea of being good. A place that doesn’t entice you with a program, but with the opposite: peace, space and the invitation to simply do nothing. A positioning that turns the supposed “nothing” into an actual luxury. A design that takes the pace out and concentrates on the essentials. A visual world that gently elevates the small pleasures of everyday life to a pedestal.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Video: Philipp Waldhauser – Text: Matthias Alber – Photography: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Video: Philipp Waldhauser – Text: Matthias Alber – Photography: Ina Weiss
Related Projects:
More
Since 1421
Post Post
More
A p(a)lace to be
Autopalast Salzburg
More
Time to glue
Glue
More
Culinary stories
Aiche Restaurant
More
Made to Age
Craftory